Did you know you can do well for your online business without paying for any sort of expensive SEO tools?
Google has some of the free resources and SEO tools that you can grab to check your site’s performance, technical issues, content marketing, keyword research, and so.
For example, Google Analytics is one of Google’s solutions used by 85.4% of all the websites for traffic analysis.
Image Source: w3techs
Similarly, many other tools from Google that most of the agencies and marketers are frequently using. So, today, we will look at 15 different SEO tools that you can use now and beyond.
Table of Contents
A Quick Sneak Peek To 15 Google SEO Tools To Rank Top On Google
With these tools, you can access much more in-depth information about your business, customers, competitors, revenue, and more; in short, these will help you improve your SEO.
1. Google Analytics (GA)
Google Analytics is a magical tool for SEO experts. Its humongous features like tracking, monitoring, collecting, and analyzing help experts to have in-depth information about the website’s performance.
It is exceptionally useful as it creates improvement opportunities and gradually makes your SEO efforts count worthy.
2. Google Search Console (GSC)
Another Google tool that gives you tons of relevant data is essential for tracking your SEO efforts (GSC). Since it is free, many website owners and digital marketers use it more often to optimize their sites for good search results.
It helps them to get data, such as:
- In what position is their site ranking for a particular keyword?
- How often are viewers clicking their results?
- How many backlinks does their site have?
- What technical glitches does their site have?
- Is the site mobile-friendly or not?
That is the reason why it is among the must-haves SEO toolkit for all digital marketers.
3. Google My Business (GMB)
Whether you desire to increase web traffic or foot traffic, Google My Business (GMB) is the ultimate choice for you. Once you are done listing your business to this platform, your Business Profile is easily visible across Google Search and Maps.
This will broadly help you improve your local SEO. Plus, if your business already has a web presence, listing to GMB will help get top search results.
4. Chrome DevTools
Many SEO professionals pay hundreds to thousands of bucks to use SEO software to audit or diagnose SEO issues.
But what if I say Google has a free tool for the same work. Surprised?
Yes, with Google Chrome’s DevTools, you can perform SEO analysis for free. Besides, the tool is built directly into the Google Chrome browser. It is packed with web authoring and debugging tools.
You can use it for multiple tasks, such as:
- Optimizing Web Performance.
- Writing custom JavaScript, implemented with Google Tag Manager.
- SEO tasks
Start using Google’s SEO tools to drive more organic revenue!
5. Google PageSpeed Insights
PageSpeed Insights, an online tool powered by Google, takes a few seconds to analyze and provides you with results regarding the site’s performance. It will give an overall score out of 100 for the tested website. To get this result, you just need to enter the site’s URL.
However, it will check your site with two aspects: User Experience and Accessibility.
6. Google Lighthouse
With Lighthouse’s automated tool, you can improve the quality of web pages simply. It provides the audit result based on the site’s performance, progressive web apps (PWA), SEO, accessibility, and more.
To run this tool in Chrome DevTools, you can either opt for Command-Line or Node Module. Whatever option you opt for will give you the access to improve the web page’s performance by providing valuable tips.
On the other hand, a webmaster or developer who uses this tool has extra benefits. It gives them the vision to look at the site in the same way as Google might see it. However, the recommendation you get is straight from the Search engine team.
7. Web.dev Measure
With the help of the search engine giant, Google introduced a free tool called Web.dev for all SEO experts. This tool will test a website’s performance and let you know the detailed guidance on how to remove glitches to make the site work like a wonder. It is actionable guidance that will also help developers learn and implement modern capabilities into the site.
You can use this ultimate resource by Google to learn, understand, and solve various problems related to the site itself. It is specifically designed to nurture developers and assist them in implementing all those things they have learned to develop any site.
8. Google Structured Data Testing Tool
Google structured data testing tool, again an amazing testing tool for SEO professionals. It reflects how your content will work as per Google’s quality guidelines. You just need to place your site’s URL, and then it will run some tests on this URL to show you if it finds any structured data, errors, or warnings.
This tool validates your content for all Google features powered by structured data. It gives a clear display of all the structured data present on your web page. Besides, it highlights the syntax if there are markup issues right in the HTML source code.
Above all, it enables your content to get discovered in search results or across all Google properties.
9. Data Highlighter Tool
Data Highlighter is a well-known webmaster tool for instructing you about the pattern of structured data your site holds. You use this highlighting tool to tag the data fields on your site. Once you are done with it, Google will present your data more attractively. It will present your data in new ways using other products such as the Google Knowledge Graph.
10. AMP Test
Having a mobile-friendly website is like a gem for your online presence in this fast-evolving digital world. Today, there is more smartphone traffic than desktop traffic. In addition to this, you can use Google’s AMP Test tool to check the validity of your AMP page. This test will help you identify whether your page has the proper configuration or not to appear in the search results.
11. Google Disavow Tool
Google Disavow Tool is a small part of Google Search Console that helps website owners protect themselves against link-based penalties and discount the value of an inbound link. It is an important asset for them as it helps in avoiding the risk of being penalized.
12. Google Alerts
Google alerts are free notifications from Google that get delivered to your inbox or through an RSS reader, letting you know when specific terms you set in it are mentioned across the web.
They let you constantly monitor the internet for your favorite terms that you’re personally interested in. With this, you can track any keyword from the sources like blogs, news sites, forums, the wider web, and even YouTube, since it is owned by Google now.
Moreover, you assign the frequency at which you want to receive them. You can select either the option to get the alert as keywords are mentioned online or opt to receive all your mentioned keywords once per day or even once per week.
13. Google Ads Keyword Planner
Google keywords planner is a completely free tool to plan out your campaign. With the help of this tool, you can compare the prices of keywords, and you can overview good keywords and analyze how much to pay for them.
It will help you discover new keywords, give you many cool statistics for the keyword like average monthly searches for particular keywords, how much competition that particular keyword has, and more.
It breaks down everything you need to know about a keyword before putting it into your campaign.
If you want to know how to take these keywords and import them into Google ads, Keyword Planner is a great tool. This tool will help you learn how to do bidding on keywords.
14. Google Data Studio
Google Data Studio is a great solution to represent data about your site. It is a platform that allows you to create and share beautiful reports faster and most smartly. Whether you run a small or medium-sized business or a big corporation, GDS makes things easily manageable.
It is a part of the Google marketing platform and with its own ecosystem. You can sign in by using your Google account. There are four major concepts in Studio: Data Source, Connector, Report, and Explorer.
15. Google Trends
Google Trends is an effective tool to deal with the competitive edge. It provides graphs and data on the popularity of certain search terms (keywords) that are often used on YouTube or Google Search.
It initially came into play in 2006 and gradually gained popularity as a tool that can recommend topics of your interest.
This tool can help to find out what’s a recent trend within an industry or overarching theme. Besides, you can also use it to discover geographic search trends for your local area.
Wrapping Up!
Whatever you have- local or global business, these Google SEO tools are the gem of success. From keyword research to technical SEO to on-page optimization to campaign creation, it has everything for you. These fifteen tools are easy to use and can be used for free.
So, what of these Google tools are you using for your SEO purpose? Do mention them in the comments! And how do they help in your work?
FAQs
Does Google have SEO tools?
Yes, Google has a stack of different SEO tools, from site auditing to reporting to analytic solutions. A few of them are:
- Google Trends
- Google Data Studio
- Google keywords planner
- Google alerts
- Google structured data testing tool
- Chrome DevTools
- Google My Business
- Google Analytics
What are Google SEO tools?
Google SEO tools are simply those tools that Google powers. Some of them, like Google Keywords Planner, Google Analytics, Google Trends, are fully-fledged with essential functions that can make your campaigns, SEO activity more effective – reporting, tracking, keyword research, technical SEO, and so on.
What is the best SEO tool?
Apart from some of Google’s tools like Google PageSpeed Insights, Google Search Console, there are alternatives to these tools that you can use to check the performance of SEO, such as:
- Ahrefs
- SEMRush
- KWFinder
- Moz Pro
- Uber suggest
- Answer The Public
- SpyFu
