Most entrepreneurs I have met have a common question: is there any other way to drive traffic for their eCommerce store without investing in Ads? And, I always answer them, yes you can.
If you are also among those enthusiastic e-commerce business people who want to reach a great height in this competitive world but don’t have that much capital to spend on Ads? This is the blog you must spare your few minutes to learn tricky ideas on driving traffic without Ads.
I know you are enthusiastic about making your eCommerce business a great success, but at the same time, it looks you are numb to dealing with capital scarcity.
Well, there are various other ways to drive traffic to your site. Let’s see what those are? But before introducing the different digital marketing strategies to gear up your success, let’s discuss the current scenario for the eCommerce market.
Statistical Report of the eCommerce Traffic Market
According to the Statista report, e-commerce is growing year by year at the rate of 23%; this is only because of the vast usability of smartphones and IoT devices. Moreover, the e-commerce market is predicted to hit $2.4 billion this year.
Image Source: Statista
This shows there is a vast scope of progress in the e-commerce market. But the matter of concern is how to proceed with less cash flow. If you, too, have concerns, then stop worrying.
Yes, it’s possible because this is something I did myself. When I didn’t have a lot of cash flow, I was first running out two years ago. I was just in college. I was broke because I didn’t have the proper money or even the appropriate knowledge to invest in advertisements.
I personally don’t know how to drive traffic to my website. But I collect strength and don’t stop. I reached out to some entrepreneurs, industrialists who were doing well. I ask for a strategy to drive traffic for my website without advertising. I put on my problem so that I don’t have the cash to invest in the advertisement.
They understand my problem and give me some fantastic ideas to drive traffic to my website. Believe that worked. So, it’s time to share those ideas with you all.
19 Worth-making Ideas to Drive Free Traffic without Any Spending Money On Ads
1. Be active on social media platforms like Facebook and Instagram.
There are many online paid traffic methods to drive traffic, like Facebook advertisements and Instagram advertisements. However, a lot of people also use Snapchat, Pinterest, Twitter, Google AdWords.
For many of you who are just starting out or even people who have been in the game for a long time, they mostly rely upon paid Ads.
But your situation is different; you may not have the proper capital or the appropriate cash flow to invest in these sources of paid traffic. So today, we will be talking about how you can drive free traffic without spending on Ads.
If you already have an e-commerce store or online store setup, make sure you guys have social media pages on Facebook and Instagram. They are very vital. So what you should be focusing on is first to start building your social presence on Instagram and Facebook.
This will help you in driving that traction up and also engage more people. I want to clear that people are commenting, people liking, and people sharing your content can get you more and more organic traffic. These actions give more-and-more organic reach to your online store.
For social media platforms, you need to do an excellent job in branding the site and branding your social media pages to look professional.
- Have eye-catching logos
- Put bio very professional
- Post story
Utilizing posts is very useful in terms of getting more engagement. I recommend you to do:
- The posting a few times a week.
- Use different highlights which are professional and make people engage.
- Make sure to post consistently.
- Try to post different kinds of content, pictures, videos most of the time.
Another thing you should not always focus on is selling, instead, try to build your presence. Have a pattern, and once you recognize that pattern in terms of how you want to post?; you’ll get into that rhythm. Your social media page will gain more reach, more of a follower base, and that will ultimately drive organic traffic and organic sales.
2. Create YouTube Content
YouTube is adding some count of values to your account. So having a lower reach at the beginning is completely fine. But you should know how to overcome that or how to maintain that engagement.
What you want to do first is not only post consistently; you need to post a different kind of content repeatedly. Because you don’t want your audience to get bored with your content. You don’t want them to get overwhelmed. This is super boring if you are not posting a different variety of content.
- Use relevant hashtags.
- Put creative captions in terms of hashtags.
- Put a creative thumbnail.
- Have an excellent description of your content.
- Add a link to your store in the description.
- Discuss valuable points about your product and service in between the content.
YouTube will expand your reach across all different levels of audiences. So start posting now. However, you are not going to gain a thousand followers overnight. Still, once you begin posting consistently, once you start interacting with your audience, people will start following you by commenting on your video.
Utilize this platform to its full potential. You will start getting organic traffic and, ultimately, organic sales.
Your consistency will start getting you a higher number of traffic and sales.
3. Blog Posting
Blog posting can again help you in building brand authenticity. This also helps you in creating a community around your story. It helps in enforcing useful human perceptions.
Blogs are more versatile in terms of posting, but I recommend starting writing your own blogs if you have not started yet. You can post as many times a month. But the result depends on you. If your blog is SEO optimized and relating to your website, you are ready to gain profits.
Herewith, SEO optimized means search engine optimized. When someone searches for something in Google, ‘a query’, you know your blog will pop up if you relate to that query or understand that industry or that niche.
Blogging helps in ranking up and opens doors for you to get an organic traction base.
Blogs are a great way to build a community to give value and also to get organic traffic.
4. Answer Questions on Quora about your products
Answering questions on Quora is another terrific way of driving traffic without spending on Ads. You should answer those questions that are around your products and services. Use this platform and add a link to your website or blog.
Remember to add anchor text on the right keywords. However, make sure you are not using this platform for any type of spam. Make sure your answers are relevant.
5. Start publishing on LinkedIn Platform
LinkedIn, the word itself defines that you need to be professional. It is an incredible technique for posting the content that is already present on your site. Distribute an interesting post on LinkedIn that conveys a visitor to purchase your product and service. LinkedIn helps you in building trust among the visitor. Ultimately your share of content will increase, and this will also help in increasing the traffic.
6. Focus On Mobile Usability
Genuine about driving traffic? At that point, you need to guarantee that your site is mobile devices oriented. That means your site is responsive to all devices, particularly mobile. Utilize Google’s Page Insights Tool to check your mobile design. Check whether it is adjusting to the mobile screen or not. Although having a responsive web design increases the traffic for that particular site. You need to make sure that each part of your content is AMP prepared.
7. Send individual mail to clients that added an item to the cart but left without buying it
Send an automated mail to clients who just dropped by, adding the things to the cart. The reason may differ from client to client, but you should not stop pushing them to buy those products. Email is a specific subtle approach to gather leads and increase conversion rates.
Also, make sure you are adding the link to your messages diverting clients to your store.
You can also send an email to a client when there are some special offers on any product. Seeing the offer, they might visit your online store and start purchasing the things.
8. Brand Associations with Influencers
Rather than spending money on conventional ads or paid ads, put your focus on connecting with influencers. As influencers already have a strong customer base, they can help you push your product in front of the target audience. They know how to have a powerful impact on their followers. You can take help from such social influencers to advertise your product and services for eCommerce Traffic.
9. Cooperate with Top Referrals and Submit Guest Posts
When you’re posting content on your online store, you make sure those are killer content, right? We all are aware of the importance of content in digital marketing. So, we can’t take the risk of posting useless content.
Similarly, when you are submitting guest post content, make sure it is extraordinary. Because here you are giving the reference to your site. The referral link drives individuals back to your site. What’s more, you additionally get backlinks inside your content that will go to get a click. Drive those referral links to your online shop and increase your traffic.
10. Send Push Notifications to Bring Back Visitors
Another method of getting individuals to visit your eCommerce store is by sending pop-up messages. These are interactive messages that show up on the client’s screen when they operate the system for any task.
You can utilize it to remind individuals about a fantastic deal you are offering on your site. Send them motivational messages like limited offers, avail as early you can.
Pop-up messages have a higher open rate than regular messages. So you have a higher possibility of getting individuals to revisit your online store.
11. Make your customer give feedback after using your services or product
70% of clients see feedback present on the site before buying. Thus, your feedback page has more efficiency than the normal pages. So, make sure you look after this page on a priority basis. Rely back on each customer, whether they are approaching your service or disliking it. This action will give a clear picture of your potential. If any new customers visit your site and look at the feedback page, they will purchase something from your online store if you have maintained it well.
12. Offer free shipping
Most customers don’t like paying any additional amount like shipping charges when they are shopping online. According to the shop owners(around 45%), their customers are ready to revisit their shop if we exclude the shipping charges. So, stop charging for shipping to some amount. This is one of the easy ways to drive traffic for e-commerce websites.
13. Upselling and also pitching cross-selling
Upselling convinces clients to buy expensive items so that they can generate good revenue. For instance, vendors recommend clients purchase a top-notch brand of liquor.
Whereas, in cross-selling, you make customers add complementary items with their product for a better deal. For instance, getting someone to come to you to purchase a frozen yogurt, and you offer him/her to add a cake for a better deal. a purchase as they don’t confide in the online installment’s security framework. It’s vital to show your security identifications profoundly on your site.
14. Run a Giveaway
Think about running a giveaway to attract more individuals to your store. The reason behind the giveaway is straightforward: the more individuals take an interest and help you spread the word about your giveaway, at that point, great possibilities are to win the prize, and the more traffic you may hope to find in your store.
15. Incorporate a chat system in your online store
80% of customers need chat support services sooner or later during the buying cycle. Now people prefer chatting over phone calls. So if you are offering the chat service for your store, you win the race. Most people will pick your service instead of one without chat support.
16. Make Quizzes and share them on social platforms
Quizzes are a decisive lead-generating technique. You can use this in blend with your content. In 2016, LeadQuizzes clients gained a 33.6% increment in their revenue rate.
Yet, for meeting the objective: site traffic, if you too implement quizzes and population votes for the product you are selling, they will get valuable outcomes. Utilize this strategy to drive more traffic and develop your email list simultaneously.
17. Offer a social sharing option on your site
Add social offer catches to shareable pages like blog entries, item pages and pictures, and other site content. These social offer catches make it simple for clients to post your substance (with joins!), giving you social confirmation and traffic. At the point when their organization sees these posts, they can navigate to your site.
Suppose you visited an online store to buy earrings for yourself, and thankfully you get one. And, at the same time, you want it to share with your friends. If a sharable option is present, then it is OK. But if the shareable option is absent, then you will not share.
Now consider both the situations when you are offering a sharing option; you are widening the scope of visibility about your business since it is being shared with your different friends. If your friend likes the collection, she will visit the store too. This way, you are increasing your community.
18. Take part in email marketing
With email marketing, you can continue driving traffic for your eCommerce store, especially if you are using Abandoned Cart Email. This type of email encourages the customer to buy those products that are left on the cart.
19. Look at Pinterest
Pinterest is probably an ideal approach to get an organic traffic stream for your e-commerce store. You just need to pin your product-related content in the form of images. On numerous occasions, blog content, seven days, Pinterest traffic can possibly outflank forces to be reckoned with like Facebook. Everything necessary is for one pin to circulate the web to get an unending stream of traffic to your site.
Most people have thought that they need to utilize online marketing or any sort of paid activities to drive traffic for their sites. But these claims fail when we see some businesses growing around us with the right digital marketing or social media marketing strategy.
I hope I might be able to convince you to grow an eCommerce store without advertisements. However, you need to read the mind of your customers. Understand their necessities, their preferences, their outlooks, the significance of timings for specific tasks, and more other things.
Furthermore, take a shot at these procedures, practice them, explore different routes regarding them, and eventually drive the extraordinary outcomes out of it. These activities are best for your online business store, and much obliged for remaining for a long time in the business world.
Frequently Asked Questions (FAQs)
Is it possible to drive traffic for online stores without using any type of paid advertisement?
Yes, it is possible. You can follow the beneath tips below to increase traffic.
- Offer free shipping
- Use push notifications
- Upselling and cross-selling
- Add social sharing button
- Follow your feedback page.
How to earn free traffic for online stores?
Here are a few easy and straightforward ways to get free traffic
- Get your site listed in online directories.
- Be consistent on Social Media platforms.
- Use landing pages.
- Use hashtags
- Start Email Marketing.
- Guest Blogging
Is it possible to drive free traffic with guest posts?
Yes, various sites offer free guest post submission. Use those sites to drive free traffic.