There are approximately 2.8 million Android apps in the Google Play Store and about 2 million apps in the Apple App Store. So getting your app noticed is quite challenging. You have to struggle a lot if you don’t deploy it correctly.
Yes, you heard it right! You need to optimize your app before you launch it in the market. You should follow the correct app store optimization strategy to make your app visible, reachable to a vast crowd in 2021.
Although, seeing the title, you must have landed on this page to know the various tips that keep you far away from the common ASO mistakes, right? Don’t worry, your investigation over the web for the same will not get wasted. I will be dealing with all the important points you should focus on in building the ASO strategy.
Let’s begin with, what is ASO and its benefits in the market?
A Glimpse Of ASO (App Store Optimization) And Its Benefits
Talking about App Store Optimization, it is somewhere similar to SEO; means it has similar functionality. In SEO, we consider ranking our website, blog, and online store top in search engines. Similarly, in ASO, we focus on ranking our app top in the App store.
However, the algorithm used for both Apple’s App Store and Google Play Store is widely complex. It is hard to catch what sort of algorithm and working factors they both use to show the search result.
Besides, there are a few ASO ranking factors that help in weighing the app to rank accordingly in the app store, such as:
- Keywords (user search query)
- App Name
- App Subtitle
- App URL
- Rating and Reviews
- In-App Purchases.
- Update Cycle
- Downloads and Engagement
Several Benefits Of App Store Optimization
When you have an app in your hand, you must invest time and effort to make it reachable to earn massive profit from it. And, for that, ASO is important to carry out. There are some proven benefits one can acquire by implementing the right ASO optimization processes.
- Boost your app’s visibility so that it’s easy to stand ahead of competitors in the App Stores.
- Easy for users to discover your app.
- Easy to target relevant audiences.
- Boost your organic app download processes.
- Decreases the user-acquisition costs, thus helpful in growing the business.
- Boost conversion rates and ROI.
Therefore, it is better to take advantage of ASO to improve the ranking of your app. What things you need to focus on and what ASO strategies you should apply can be tricky. So, to help you in this, let’s have a brief knowledge of ASO mistakes developers should avoid.
9 ASO Mistakes: What Marketers Needs To Work On?
1. Not Understanding The Importance Of Using a Descriptive Title.
A good name for your app is key, including a brand name or relevant keyword. A title can help you rank at least 10% higher. Take the time to come up with a title that is unique, descriptive, and keyword-rich. Now Google allows for only 30 characters, so you have to make sure that you are extremely concise and to the point about what your app is about.
2. Over-Optimize, Not Choosing The Right Keywords.
Just like SEO keywords are extremely important to ASO, this is how your audience will find your app. So make sure you are taking advantage of keywords.
Apple gives you up to 100 characters for all your keywords, so make sure you choose them wisely. With Google Play, you don’t have any specific keyword field, but your app description is searchable.
You might also want to pick out a few main keywords and put them in both your title and description. This has been found to help further rank for certain keywords. Speaking of app strategy, it’s a good idea to look at the top apps in your category and what keywords they are using to rank.
From there, you can select the keywords that are most effective but remember, don’t over-optimize. Your description needs to be easily readable for a human and not just for an algorithm.
3. Forget To Add a Description About Your App.
While your app’s description acts as your app’s landing page, now, once you get a potential user to your app’s page, you need to focus on selling them for the benefits of your app. If you are not sure what to write in your description, you can follow these four main questions as a framework: ask yourself.
- What does your app do?
- What problem does it solve?
- How will it make the hot life easier?
- Why is it worth the price?
People only spend seven seconds deciding if they are going to download an app or not.
So how your page looks on the App Store is a crucial factor in their decision. Visually, you want to include some useful screenshots that look appealing and relevant to your potential customers. These should focus on the key benefits and the most engaging part of your app.
4. Neglecting The Importance Of An App Preview Video.
85 percent of the U.S. internet audience watches video online, and over half of the video content is consumed on mobile. You can harness the power of video by creating a video app preview for your app store page. But just be aware that most people will watch these videos with no sound, so use text overlays to explain what your app is about.
5. Not Picking The Right Category.
Picking the right category for your app is not only helpful for users who are browsing apps by category, but it is also the best practice for helping your app to rank well.
You want to pick the category that best describes your mobile app. It is also a good idea to look at how many apps are trying to rank for each category. Choosing the least competitive category can give your app the best chance of ranking closer to the top. But make sure your app is relevant to that category.
6. Picking Random Icon Design
You only get one image to show absolute one’s why your app is worth your time for consideration, so choose wisely. Here is a pro tip, test for app variants before launch; just because you like an icon doesn’t mean your target audience will also like it.
The app icon is the first visual impression people have on your app, and it is crucial to get it right.
7. Not Encouraging The Audience To Add Positive Reviews
Positive ratings and reviews, both in terms of quality and quantity, are the most important factor in helping someone decide whether they should try out an app or not. You can encourage users you know through word-of-mouth to leave a good review on your app to the Apple App Store or the Google Play Store, or you can just use push notifications to encourage users to review your app.
8. Working Without ASO Tool
Like Google Analytics for web page marketing, several powerful app store analytic tools are designed to help your mobile marketing strategy. They will show you where your app stands and really into your competition. You can use this data to make updates and boost your store ranking accordingly.
9. Assuming ASO As a One-Time Job
If some time has passed and you’re not pleased with your current App Store ranking, it is time to take a look at the data and change some things. Maybe the keywords aren’t right, and a description is not proper, you listed the app in the wrong category, does the icon need some fine-tuning, etc.
All of the above ASO tips can improve the ranking. There’s a direct correlation between downloads and ranking; the more downloads your app has, the more popular.
Do you know the Top 10 App Development Companies in 2021?
You want to make sure that every aspect of your app store presence is appealing by following the steps explained in this blog. These tips can let you stand a good chance in improving your ASO of your app and standing out among the millions of apps on both major platforms. That is all on ASO, and I hope you learned something.