Digital marketing tools are the backbone of any successful small business marketing strategy. Still, with so many digital marketing tools available on the market today, it can be hard to know which ones to choose.
But be assured, you will get to know each required digital marketing tool here in this blog. I have compiled the list of the 20 best marketing tools to help you grow your business.
Digital marketing tools can help you better understand how people interact with your brand. From email automation software to social media marketing apps, there’s something here for your small business.
So let’s take a tour!
Before we dive deeper into the blog, look at the below infographic that shows 66.6% of the world population use mobile phones every day. Moreover, According to the latest report, there are approx. 4.20 billion social media users across the world.
Hence it becomes imperative to know the digital marketing tools to reach the maximum audience to grow your business.
20 Best Digital Marketing Tools For Small Business
Digital marketing involves specific strategies around social media marketing, email marketing, SEO marketing, etc. So, to help you understand the tools better, I have put them into a separate category:
- Social media marketing tools
- SEO (search engine optimization) tools
- Email marketing tools
- Lead enrichment tools
- Conversion optimization tools
- Landing page and lead capture tools
- project management tools
- finding freelancers tools
Social Media Marketing Tools
Launched in 2008, Hootsuite is one of today’s leading social media management platforms that lets you schedule content across different networks and track your posts to see each piece of content’s engagement.
The free version offers basic scheduling capabilities but includes analytics and deeper insights on post-performance.
FollowerWonk is a comprehensive social media search and analysis tool that helps users find specific influencers and discover competitor information. It also has powerful tools for managing content, monitoring performance, and tracking analytics reports.
Social media marketing is a significant component of any small business’s success. Do you know? As per a report, there are 3.2 billion social media users every day. To use social media effectively, use a tool like Buffer.
It lets you schedule posts across all your social platforms from Facebook to Twitter to LinkedIn for an optimal engagement at set times throughout each day.
Email Marketing Tools
This email marketing tool is relatively easy to use, especially when compared to other similar tools. It offers a few basic templates for starting, but what’s more valuable is that it integrates with so many other services that small businesses probably already use, like Twitter and Facebook.
Helping small businesses with marketing is what Moosend does. With a wide variety of tools and systems, Moosend gives you all your email marketing needs. While there are many options out there for email campaigns, when it comes to being reliable and easy to use, Moosend stands above everyone else.
SEO (Search Engine Optimization) Tools
6. Google Analytics
Setting up Google Analytics on your website can be a significant first step in digital marketing. It’s free, super-useful, and easy to implement.
Even if you’re just getting started with your online presence, you should check out how much traffic is coming from which direction so that you can better understand where people are finding you.
Whether you’re using Trello for project management, organization, or digital marketing, it has a lot to offer. The tool allows users to collaborate on tasks and ideas quickly and easily across your entire team.
Trello is a great way to formally or informally track projects and milestones. You can divide large projects into individual pieces for each team member while ensuring everyone is up-to-date about everything with their tasks.
Buzzsumo enables you to search for any topic, keyword, or website and see a detailed report on what articles are being shared around it and how many times.
Buzzsumo is one of the popular tools for small business owners, as it provides an easy way to find trending topics that you can write about to attract your target audience’s attention.
The best thing is it syncs with your Google Calendar, so you always know when assignments are due.
Ubersuggest is a free tool that shows suggested keywords when typing in a search query in Google. Each keyword suggestion comes with an advanced search volume and an estimate of how difficult it will be to rank for that keyword.
This information can assist you in making more intelligent decisions about which keywords to target based on their difficulty or your current SEO strategy.
10. Screaming Frog
Screaming Frog is a free and effective digital marketing tool that you can use to crawl a URL, detect broken links, verify redirects, and run multiple searches through. Its functionality and price point make it a viable option for small and large businesses to ensure their sites comply with SEO best practices.
Conversion Optimization Tools
11. Survey Anyplace
If you’re a small business, surveying your customers isn’t always as simple as going door-to-door. You want to quickly get feedback from anyone who has been in contact with your brand, and you want to do it any time, anywhere.
You can use Survey Anyplace to get what customers have an opinion about your products. Thus, it will help you to increase your leads and conversions. It’s free and easy to use.
HotJar helps you understand how people use your site by giving you powerful insights that help you improve results. You’ll know which page people visit, which call-to-action buttons they click, how far they scroll down a page, and much more.
You can even record people using your site to see what’s happening at every step of their journey on your site.
This platform is an excellent resource for small businesses to see what resonates with their target audience. With Optimizely, you can test various features, including landing pages, calls-to-action, and email campaigns.
This tool allows you to track your results and view metrics in real-time so that you can iterate quickly to create success.
Lead Enrichment Tools
While you can spend money on a digital marketing suite, a basic suite of free tools can be just as effective. Try KISSmetrics, an easy-to-use, free solution that tracks your ROI and gives you valuable insights into your customers.
In addition to generating reports for all of your online efforts, KISSmetrics helps you identify where you should focus by providing real-time feedback based on what people search.
15. Crazy Egg
Crazy Egg is a powerful web analytics tool that helps you visualize how users interact with your website. It tracks visitor clicks on individual elements of your website.
You can track which pages and elements are getting clicked most frequently, making it easy to determine which landing pages, forms, content areas, etc., should be given more attention in terms of SEO or design.
Landing page and Lead Capture Tools
HubSpot is a complete marketing automation system that lets you build landing pages, design email templates, create lead lists, and A/B test your emails. And it’s free for businesses with fewer than 100 employees.
HubSpot is one of the great tools that allow small businesses to optimize their social media profiles. You can even set up tracking pixels with Google Analytics so you can track what happens after you post on Facebook or Twitter.
Project Management Tools
Partnering with another entrepreneur is a great way to get your business off of the ground. By joining CoFoundersLab, you can find potential co-founders based on your industry and location.
Make sure you’re posting a detailed profile, too. The more complete the profile is, the better matched you will be with potential partners. Once matched up, use Google Hangouts or Skype to conduct video interviews and connect before meeting in person.
With over three million daily active users, Slack is one of your best bets for staying in touch with your team and collaborating efficiently. While its free version offers a solid range of communication tools, there are three additional paid plans.
Each of them offers features like screen sharing and voice conferencing for an even more streamlined experience.
Finding Freelancers Tools
If you want to stay lean, but need some extra support in your digital marketing efforts, Fiverr is a great place to start. Fiverr has tons of freelancers and agencies willing to do just about anything related to your website or online presence.
Want a logo made? Someone for social media management? Someone who can build and manage a landing page? All can be found on Fiverr at pretty low prices as long as you know what you’re doing.
Upwork is a fantastic tool for small businesses to find someone to help with design, programming, or other tasks. It’s easy to use, and you can select what type of project you want to get done, such as WordPress development, data entry, or SEO. You can then decide where you want it done (the U.S., India, etc.).
Also Read: Do you know the 20 Best Tools for Digital Marketers?
The best way to get started on any new project is by gathering all the necessary resources. Once you have sorted out which digital marketing tool will work well for you, it’s time to move forward into making those plans happen.
You will streamline your marketing campaigns and automate many tasks with the right tools at your disposal. Thus, it will stand you out of the crowd with tremendous success.
Frequently Asked Questions
What are the primary tools of digital marketing?
Digital marketing is the process of acquiring website visitors or social media followers and converting them into leads. Below are some main digital marketing tools to efficiently perform digital marketing activities.
- Social media platforms
- Design tools
- Analytics tools
- Content marketing tools
- Email marketing tools
What are some examples of digital marketing tools?
It’s essential to take your marketing strategy to a new level, and for that, you need online marketing tools: the following.
- HubSpot Marketing
- Survey Anyplace
What skills are required for digital marketing?
There are several skills required for digital marketing. Some of the top skills are the following.
- Data Analysis
- Content Creation
- SEO & SEM
- Communication Skills
- Social Media
- Basic Design Skills