Whether you are a startup or a well-established organization, getting 1st position in search engines is what you all fight.
It’s obvious when you are at the top, you will get more clicks, more traffic, more leads. As per the Zero Limit Web study, the 0-5 ranking websites result in 67.60% of clicks in Google.
Image Source: https://www.zerolimitweb.com/organic-vs-ppc-2021-ctr-results-best-practices/
From organic activity to a paid advertisement, marketers do several things to push their page to rank high in the search result. Among them, one particular thing that is helpful in SEO is Featured Snippets.
Featured Snippets are an excellent pedagogical element that can push organic results and make your web page rank on the top,
But what is it, and how to make it work well for your business?
Well, that’s what we will explore: their different types, their benefits in SEO, how to optimize for featured snippets, and more. Let’s start with
What Are Featured Snippets?
Featured Snippets, sometimes also termed as answer boxes, display the selected pieces of content on SERP. These short snippets are visible above the regular search results and sometimes below the paid results (ads).
It is helpful, serving the quick answer to the searcher’s query without letting them go inside your page. The text or content that we are talking about in Featured Snippets is nothing but Google’s automatically pulled content from web pages.
These descriptive search results are a great idea for all SEO professionals who want to increase traffic for a website without building new backlinks or creating new content.
The above image show is just one type of featured snippet; there are many more you need to know:
Different Types of Featured Snippets
Depending on the type of searches, whether it is Google, Bing, Yahoo, all will show different types of featured snippets that fit well with the searches. Here are some of them:
Paragraph-formatted (featured snippet) is the most common type; here, you get the answer for certain queries in a paragraph. In this, the searcher gets a brief definition of information for a specific topic.
Add list-format content on your page to rank. If someone searches for a list of any product or steps, or process, the list-featured snippets will appear. The list can be of two types: ordered list, unordered list.
Here the answer to the searcher’s query will include information or data in a tabular format.
It is a form of a snippet that shows videos for a particular query. It is usually beneficial for “how-to” queries.
In this, the answer that appears on a screen for a certain query is featured in bold letters. That makes it easier for searchers to get the exact answer along with additional information.
Tool or Calculator
Tools are useful in providing user-specific answers such as calculators, conversions, weather, game scores, time zones, etc.
It gives definitions and descriptions of words.
It will display the result for a particular event search query.
Using Google Maps, Google will provide you with the direction for a particular query (destination kind of queries). It will show the result for public transport, driving, cycling, and walking with warnings about traffic, prediction time for reaching a destination, and more.
Moreover, this powerful special box will work wonders for your page if you optimize it well and help Google or any search engine understand your page. So, optimize your content for featured snippets to rank on top for a searcher’s query.
Follow The Below Tips To Make a #0 Position (Featured Snippets Section) & Get Massive Traffic!
How To Rank For Featured Snippets?: 9 Optimization Tips
In this section, we will learn how to get featured snippets for search queries. These nine snippet optimization strategies are a win-win solution for marketers or people involved with SEO.
1. Track Competitors’ Featured Snippets
To get valuable traffic to your website, it’s great to attempt a deep dive into the competitors’ featured snippets report. It will guide you throughout where you need to put effort to get your site in snippets results.
For that, you can use tools like SEMrush to find featured snippets of your competitors. Besides, such a tool will also help you know which snippets you are already ranking on the SERP.
Further, to use the SEMrush tool for competitor analysis, put the URL in the search box and click “Organic Research.” There among many other options, select a featured snippet.
After that, export the list, sort the things like higher search volume, low KD score, etc. Gather all this information.
2. Use Relevant Keyword Groupings
We all know, in SEO, keywords play a great role in pumping your website on top. For that, you need solid keyword research. Further, for a featured snippet, you need to answer what, when, why, where, how, and who types of consumer questions.
Here is one quick trick that you can do: create content that answers the above words questions by adding your target keyword variants. Plus, using long-tail keywords will help in satisfying consumers’ needs more appropriately.
Have a look at 20 Free Google Tools That Works Like Wonder For Marketers
3. Pay Attention To Content Format
You know the different forms of the snippet, so it is advisable to write content in such a way that fits in any of the FS. Suppose your goal is to get a list type of FS; here, you need to cross-check if your content has proper headings or it’s well structured.
In support, use descriptive headers, break your content using header tags like H1, H2, H3, H4, etc. Also, keep in mind you are using these headers tags in the right format (sequentially), like the subheading for H1 should be H2, not H3.
Besides, if you are using Step 1, Step 2, and so in the heading section, Google puts them in chronological order. Therefore, it’s a great idea to format your content chronologically to get your content in snippets. If your target is a table, put your answer in tabular form.
4. Follow The Optimal Word Count
Make sure your content section is straight, descriptive, and concise. This way, your chances of getting featured are high. According to Moz, there is an optimal length defined for each type of FS. Therefore, for a better outcome, follow the word limit; don’t cross the limit, be point-to-point while answering.
5. Keep Updating the Content
Now, you have targeted keywords, competitors’ snippets reports, knowledge of the different types of FS, optimal word limit, etc.
If your content already exists on the web or creates a new one, make sure you use these gathered pieces of information. Besides, keep updating, keep outlining until it gets featured. Also, validating content as per searchers’ would ensure you are on the right track.
6. Add Question Keywords in Heading Tags
If you did not yet optimize your header tags on your website for SEO, you miss out on an opportunity to get featured.
The title tags play a pretty significant role in the optimization of a page on a website. You might don’t know Google looks at what’s in the heading tags and uses that information to know more about what this page is talking about and for it should rank.
So, add relevant question keywords in the heading tags with high search volume. It will help you stand out as the top priority for Google to let your content show up in the featured section.
Note: It’s often the informational, how-to, or comparative queries that trigger the majority of the featured snippets.
7. Add a Q&A (FAQ Page) To Your Website
Adding questions keyword in a headline is beneficial; similarly, you can add a Q&A page to your website, especially if you cater to any sort of products or services online. It is something that is more often overlooked on a website rather than your about us page. This is not only helpful to your customer but can make a difference in your business too.
Overall, you have better opportunities for showing up in a snippet. So, on the Q & A page, put your answer straight and concisely; it is a great technique to stay in the snippet.
8. Add Relevant Graphics
Graphics are as important as adding sugar to sweets. If your target is owning a paragraph or listicle-type featured snippets, adding relevant graphics can work wonders.
You can add real-life pictures or even custom-made graphics; it will help you to improve the users’ experience.
9. Execute All SEO Tactics To Stand Out
Your content must be ready for users, but is it ready for Google? You need to make your content according to Google’s search engine algorithm, norms, guidelines. It would help it understand what your page is all about and hence helpful in getting your content on snippets.
Just take a look at some SEO techniques that are a must-have for featured snippets:
- Short URL structure (3-4 words).
- Use a catchy title tag.
- Write keyword-specific and user-centric meta descriptions.
- Mention question keywords in headline tags.
- Must add Image Alt attributes.
- Put Internal links and External links.
- Use schema markup tags
- Build backlinks.
So start optimizing your content, keep track of all your work, monitor the performance over time; this will help you steal the snippets away from your competitors.
Here’s a quick recap of the strategies:
- Track Competitors’ Featured Snippets
- Use Relevant Keyword Groupings
- Pay Attention To Content Format
- Follow The Optimal Word Count
- Keep Updating the Content
- Add Question Keywords in Heading Tags
- Add a Q&A ( FAQ Page) To Your Website
- Add Relevant Graphics
- Execute All SEO Tactics To Stand Out
How do you optimize content for Google’s featured snippets?
Here are some essential tips you must implement to optimize your featured snippets:
- Try to answer each question concisely.
- Organize your content well and be factual.
- Organize your questions properly.
- Make sure one article answers many similar questions.
- Make sure to use relevant and eye-grabbing images.
- Keep updating your content.
- Monitor your performance.
How does Google choose featured snippets?
When users search for anything, Google’s crawler goes through countless sites to pick the one that fits the best answer to the user’s questions. After finding content, it displays the featured snippets forms for letting the user have a better experience.
How do you win featured snippets?
If you are eagerly awaiting to win featured snippets for your content, then you must follow:
- Research more and more to find the right keywords for your site.
- Know your searchers’ intent.
- Provide concise answers and content.
- Monitor featured snippet targets.
How do you optimize Google’s featured snippets in 2021?
Here is a quick checklist to optimize Google’s featured snippets in 2021:
- Do thorough keyword research and aim for question-type search queries.
- Strive to rank on the 1st page of Google search results.
- Check the results in the “People also ask” box.
- Write using the inverted pyramid style.
- Make sure to use those words that are likely to generate featured snippets.
- Create content specifically to answer questions. Provide in-depth answers.
- Know the questions your readers are asking.
- Create truly high-quality content.
- Work to provide the best answer.
- Use question-and-answer pages.