Chatbot, did you need one for your business? If yes!! Why did you need a chatbot in business? Who else in the market is using a chatbot? What kind of companies are they for? What kind of customer out there? How do they like working with the chatbots?
Well, if you are a startup, SME, entrepreneur, or larger enterprise, these are a few questions your mind would float with while seeing or hearing the world Chatbot.
Wait, I have a solution for you; in this blog, I will deal above questions and let you know how to use a chatbot for your business to reach more customers and get more leads for your business.
Let’s start with our first question,
Table of Contents
Did Your Business Need a Chatbot?
The quick answer is: yes, you need to do something to stay ahead in the competitive world. In this digitally centered world, your customer wants to talk to you on chats. In 2019, more marketers were using chat marketing over social media marketing.
That means customers were using WhatsApp, messenger directly to have one-and-one communication, then looking at the post on social media.
Your customer wants to talk to you on chat rather than on the phone, email reply, and not in person; until they don’t know about you and your business. In short, chatbot makes way much more comfortable for the customer to interact with their favorite brand.
As per Small Bizgenius insights, 50% of businesses plan are designed with chatbots than mobile apps.
How Did Chatbot Help in Businesses?
These days people want things instantly; the rise of AI and bots has made this possible for businesses to stand in the digital world more effectively. Let us cover how companies are using chatbots in marketing to drive growth.
- Foremost, they use bots to qualify and segment their traffic (interested or interested visitors) to turn them into leads.
- They essentially use chatbots to gain insights into their customers and increase that engagement.
- Proactively engage with the person and pull them to your FAQ section to answer questions immediately.
- These chatbots are also useful in faster Payments if you have an e-commerce store.
- It offers a more comfortable and faster way for checkout, especially on mobile devices.
- You can completely use BOTS to help people or steer people in the right direction.
What Are The Different Types of Chatbot For Your Business And What Are Its Various Advantages?
Some of the different types of chatbots you can use in your business landscapes to values are described below. Here we are talking about different categories and going to check out the advantages of a chatbot.
1. Support Chatbots
Acquire says, 1.4 billion individuals prefer using messaging apps and find it interesting to talk to chatbots. Moreover, 58 percent of B2B companies ensure a chatbot on their website, whereas 42 percent on B2C websites. (Relay)
Support chatbots are specifically designed to provide 24*7 hrs support to the customer. Besides, these chatbots’ benefits can answer numerous FAQs in minutes, which is hard to do manually. Further, using such a solution, businesses can save approx 30% on their customer support costs. (IBM)
These support chatbots use NLP, a deep learning method to positively change customer engagement trends and, hence impact sales rates. However, these chatbots are frequently used in various industries such as retail, healthcare, digital marketing, HR, etc.
Benefits of Having Support Chatbots:
- It saves times
- Saves business resources
- Enhances customer satisfaction rates
- For e-commerce, this bot helps offer suggestions & recommendation engine capability.
Uses:
- Customer bot
- FAQ bot
- Food order bot
2. Skills Chatbots
Skill chatbots do not need contextual awareness; it is more of single-turn-type bots. They just walk through the set of commands to act. It mostly needs powerful NLP features to make the work easier and faster.
For example, you speak: turn off lights; here, the bot uses the speech recognition functionality to perform the activity. This type of bot quickly analyzes what we say, but it should be said appropriately.
Benefits of Skills Chatbots:
- Quick action
- While engaging with a skill bot, the user can perform other tasks.
Real-Time Use:
- Amazon’s Alexa
3. Assistant Bots
Assistant bots act somewhere similar to the support bots, which is also useful for answering FAQs and quick conversations. You can use such bots to increase interest and maintain the customer’s proper engagement with your business.
Several companies use assistant bots in integration with existing platforms such as Facebook, websites, and Slack to aid relevant business processes.
Benefits of Using Assistant Bots:
- Improved Customer Service
- Increased Customer Engagement.
Real-Time Use:
- Siri by Apple
Who Can Use: Chatbot Examples That We Can See in 2021
If you are looking for incredible real-life chatbot examples in 2021, then here are a few of them:
1. World Health Organization (WHO)
WHO has built a chatbot on WhatsApp named WHO Health Alert, which is the best source for grabbing the coronavirus’s trusted information (COVID-19) spread. Here you will get all the information related to the pandemic. People use this bot to get travel advice to keep themselves aware of the reality and myth about the coronavirus’s infections.
2. Dominos
Dominos offers an interactive chatbot solution to place an order for the Pizza. You can even re-order your past order using this bot. Besides, you can see the menu, track deliveries with one tap. This is a kind of messenger app where you get full-time customer service to order your favorite Pizza.
3. KLM Royal Dutch Airlines
KLM is one of the established airlines in the world. It has been recorded that KLM had responded to around 15,000+ social conversations in a week carrying out different languages. They have introduced a bot solution called BlueBot (BB) to offer seamless, effective, personalized, and faster customer support. People can use this bot to receive a booking confirmation, boarding pass, check-in notification, flight status updates, etc.
4. H&M
H&M is a well-known fashion company that is effectively using an e-commerce chatbot to offer a seamless shopping experience. The chatbot helps the user navigate their search through outfit possibilities and gives an instructional guide to the online store that aligns with your purchase desires.
5. Sephora
Sephora is the best real-time example of a retail makeup giant using chatbots to deliver fast and quick support to makeup lovers. The bot also helps them purchase the product and offers one-to-one makeup tips, makeup tutorials, and video clips.
Besides these five chatbot examples, many other business giants are using a chatbot to deliver seamless, fast customer services; let us look at the other examples. Although this is not the end of the examples using a chatbot, I am just trying to make you aware of chatbot applications in business.
- Hipmunk
- Ovarian Cancer Canada
- CNN chatbot
- L’Oreal
- Bank of America
- Amtrak
- Bud Light
- Civilized Caveman
- Madison Reed
- Babylon Health
- Adidas Women
Wrapping Up: Why You Should Have a Chatbot For Your Business!!
In the above paragraphs, we have seen the various potential of chatbots in the business landscape. Besides, I would like to answer the big question: Why should you use chatbots in your business?
There are vast benefits of using bots in your business. It is the best marketing channel that allows you to market and sell to your customers. You can integrate eCommerce in chatbots to sell and directly take payment.
Although you are not selling something, chatbots are still very useful in modeling to your audience. You can use bots similar to how you use email, which means you can send your subscribers messages about your new content or offers.
I hope you find this blog helpful and interesting to know more about chatbots in business. If you are looking to use a chatbot solution in your business but confuse about picking a write web & app development company, SoftwareFirms is the place to visit. Here you will get the complete list of leading app and web development companies in India or others in just simple clicks.
