Are you struggling to generate leads from Instagram marketing? Do you think it is tough to crack? No, it’s not! You don’t have to apply any rocket science; following a few simple Instagram marketing tips can make your dream true. Yes, you heard it right. You can implement many things to bring desired outcomes, such as hashtag use, story posting, using high-quality graphics, etc.
However, Did you know?
Every month, over 120 million Instagram users get to engage with shopping content. That means it is an excellent channel to promote your brand and product in a friendly, authentic way. In addition, it doesn’t require that much hard selling to your customers.
What next can you do?
So, let’s dive in to grab more ideas on Instagram marketing for beginners.
9 Instagram Marketing Tips For Beginners That Can Drive Desired Result In 30 Days
As of 2020, Instagram is amongst the top five most downloaded apps in the US (both App Store and Google Play). That means a more significant opportunity to engage the audience, but how: let’s dive in.
1. Set Your Goals For Instagram
The first and most important- ask yourself: why do I need an Instagram account? Don’t answer like a silly: I need it because everyone is using it. That’s not right; such an answer will not take you in the long run.
The best Instagram marketing tips for new business are: taking your time, talking with the team, understanding the purpose, and then with a smiling face starts your journey. It’s your brand, so no one knew better than you. Set a goal before you create an account to justify your time, energy, and monetary investment. You must have a purpose to use this account, understand whether you need:
- Brand awareness
- Sell products
- Provide customer support service
2. Optimize Your Profile: Make It Crystal Clear With All Info
It’s true shortcut never works; a profile with half information is of no use. For example, suppose you have an account, but no one can recognize: who are you? What’s your brand? What are you promoting? That means your brand vision might be clear but not to your audience. So, does it make sense to have an account?
Obviously No! You have intent, you have an account, but you are not able to represent it properly. Meaning no one will follow you. To be relevant to your audience, keep your Instagram profile up-to-date.
After setting up your account with essential information like email address, contact details, user name; optimize your account by adding:
- Relevant yet impressive profile picture
- 150 character bio
- Website/blog link if any
3. Have a Catchy Post With Amazing Graphics
That’s a good rule to follow- as there is full of competition. Whenever you see your audience feed, people post great videos, GIFs, images just next after next.
So, whatever requires cropping, brightening, enhancing: make your graphics look classy. Improve them to the greatest extent, make them adorable to stand out.
But what types of Instagram posts increase engagement?
Before posting anything, keep in mind; it is a genuine post. Instagram users don’t like brands that represent themselves with false content. Your brand is at high risk if you post blatant advertisements.
Apart from this, you can engage your audience by posting:
- Behind-the-Scenes Posts
- Educational Posts
- Influencer Posts
- Motivational Posts
- User-Generated Content
4. Use Instagram Stories Wisely
You can use Instagram Stories as a key route to generate leads. But don’t get yourself confused with Instagram Feed & Instagram Stories; they both are different things.
Here’s a quick comparison:
The best part of using Instagram Stories, you can post at a higher frequency without clogging up the feed area. However, it is time-sensitive (stays for only 24 hours) but has numerous business benefits. In today’s ever-evolving digital era, these are the best social media marketing tips for beginners.
Instagram Stories should be a part of the marketing strategy for the business holders. Here’s why?
- Enhances brand visibility.
- Reach more people and easily interact with your audience.
- Quick feedback for new products or services.
- Generate leads.
- Repurpose your blog content.
- Improve brand transparency.
- Run Instagram Stories Ads.
- Perform real-time marketing.
- Expand your Instagram engagement.
- Fewer efforts to stay top of mind.
As per a survey, 49% of marketing experts believe Instagram stories are of great use to promote a brand.
5. Partner With Influencers For a Wider Reach
The quickest way to increase followers and reach out to a target audience is via influencers. Yes, they already have a large community of audience that follow them, listen to them, and trust them.
Even people are so influenced, they buy products- what they see in their feed, stories, highlights. Therefore, it is a win-win situation when you partner with the relevant influencer. With this single step and creative Instagram marketing ideas, you get a chance to promote your brand in front of their audiences.
Key Notes: Have proper research to finalize your influencers because this idea will work the best if relevant to your niche, product, and service.
6. Post Your Content To Instagram At The Best Times.
Posting at the right time on Instagram can make a difference in going viral or completely flat. Hence, the best time to post to Instagram in 2022 is when your audience is active. It doesn’t make any sense if you have a US-based audience and are posting according to the Indian timing.
When determining your best times to post, the first thing to look at is the time zone and what countries or areas most of your audience is coming from. However, according to Later’s article on Instagram promotion ideas, the peak time for the most engagement, views, and growth are:
- Monday: 6:00 a.m., 10:00 pm.
- Tuesday: 2:00 a.m., 4:00 a.m., 9:00 a.m.
- Wednesday: 7:00 a.m., 8:00 a.m., 11:00 p.m.
- Thursday: 9:00 a.m., 12:00 p.m., 7:00 p.m.
- Friday: 5:00 a.m., 1:00 p.m., 3:00 p.m.
- Saturday: 11:00 a.m, 7:00 p.m., 8:00 p.m.
- Sunday: 7:00 a.m., 8:00 a.m., 4:00 p.m.
Image Source: Later
7. Link Instagram To Your Facebook Page.
Linking your Instagram account to your Facebook page is a unique but useful idea for Instagram marketing that can help you get more followers, views, traction, awareness about your business and brand.
How do you link your Instagram to your business Facebook page?
To connect a Facebook Page to your business account, follow these steps:
- Open your Instagram profile >>Select Edit Profile.
- Then, under Public Business Information, Select Page.
- Here, either just create a new page or select a Page (Facebook Page) that you would like to connect.
- Hit Done after you have created a new Page or selected a Page.
8. Use Paid Promotions
If you always wanted to start and grow your online business, paid promotions( Ads) are a great idea to reach a larger audience. It is the most effective way for you to increase your engagement with your target audience so you can get more likes, comments, shares, saves. But all the engagement you want to seek needs a little bit of budget and technique to do it right.
9. Come Up With an Interactive Branded Hashtag
Should I use branded hashtags on Instagram?
The answer is Yes, you should. They are hugely valuable. The branded hashtag can be your brand name, your tagline, or it can be something that your business is known for. Generally, it is something that you want people to use in their context, and this will help you learn, grow and leverage your account. It is one of the most creative Instagram marketing tips for beginners.
You can read more tips: 25+ Unbelievable Instagram Tips, Hacks & Features Everyone Should Know in 2022.
Practicing all the Instagram marketing tips for new business, as mentioned above, will aid you to drive more traffic, 1000+ followers, increase brand awareness, etc. Moreover, you can use an expert tool to attain higher and more effective results.
If you found these Instagram growth hacks beneficial for your business or if we miss any point, feel free to mention them in the comment section.
How do I start Instagram marketing?
If you want a big break for your business, Instagram marketing in the right way is a must. Here are a few points you need to consider for 1000+ followers in just a few days:
- Use a business account.
- Clearly define your goals.
- Know your audience.
- Optimize your profile.
- Choose the right profile photo.
- Create visually compelling content.
- Establish your brand’s “look” on Instagram.
- Write great captions.
How do you get sponsored by 1000 followers on Instagram?
The best tips before getting brand deals when you have 1000 and more followers that will work:
- Know your audience.
- Define your brand.
- Post consistently.
- Use hashtags and geotags.
- Tag brands in your posts.
- Include contact information in your bio.
- Pitch paid sponsorships.
- Know your worth.
How is Instagram good for marketing?
Instagram, one of the most popular social networks in this digital era. It is a place where you can promote your business for free. Entrepreneurs are making sales via such social media platforms. So, if you want to connect with someone one-to-one virtually, generate leads, improve sales, better ROI, then Instagram is good to go. But strategically keep the things, like:
- Publish useful posts.
- Post captivating, high-quality images.
- Post at the right time.
- Ask questions in your posts.
- Always use #hashtags.
What should my first business Instagram post be?
The first thing you should do on Instagram is: what is your business all about? Give some time to yourself while creating the first post because it should be a clear picture of your business, services, target audience, and much more. Then, talk about what you’ll offer if they get connected with you.