Is your content ready for a voice search query?
If not yet, it’s high time to optimize your content for voice search. In this ever-evolving digital world, voice search is one of
the fastest-growing trends. As of 2020, there were around 4.2 billion digital voice assistants used in devices worldwide. Also, it is mentioned that the count would increase and might hit 8.4 billion units in 2024. (Source: Statista)
Image Source: https://www.statista.com/statistics/973815/worldwide-digital-voice-assistant-in-use/
Furthermore, while reviewing the voice search statistics, we found around 41% of adults make voice queries at least once a day. Plus, over half of all smartphone users are engaged with digital voice applications on their devices.
Similarly, more such statistics present over the web show how vital it is for SEO strategists, digital marketers, or content creators to focus on Voice Search Optimization. A few of them are mentioned in the below infographic, do check them out to build solid voice search optimization strategies.
These stats show voice searches will be more acceptable and will keep growing in the coming days. People will perform verbal searches on the go with their smartphone or smart speakers like an Echo or a Google Home. Verbal searches are on the rise, and they are not slowing down anytime.
That means we are getting closer to the future every single day. Now let’s figure out some quick tips on- how you can optimize your website? Or how to optimize profiles to be found in those near me or any voice queries for people looking for a business like yours.
7 Voice Search Optimization Strategies For All Digital Marketers
If you are a local business and willing to dominate your city for voice search, you need to focus on making a strong voice search strategy for whatever service you are in. Here is a quick tip;
1. Optimize for Rich Answers
Whenever you do how-to searches on Google, you can see a featured snippet shows up, and then beneath, there are different FAQ questions.
Voice search is somewhere equivalent to featured snippets. To get a featured snippet to show up, you use Q&A sections on your website with clear headlines, questions, and relevant answers.
Similarly, when you’re trying to optimize for voice search, you can start writing content for questions that start with how-to, what, when, etc.
Since most of your competitors might not have Q & A sections on their websites, their possibilities are more petite. With that sense, if you write a content answer with clear questions and different keywords in each question.
Therefore, the chances to get your business to show up first for voice search are high. This way, you can overtake some big competitors.
2. Write User Intent Content
Whenever you write content, particularly about a product or service, make sure your intent is clear. Try to cover the doubts and queries your user might have while purchasing. Answering the – why, what, who, when, how, and where audience is worth it.
Therefore, when Google crawls it, there is a better chance to show up at the top of the search results for any related query. Even though people make voice search queries, your content has maximum possibilities.
From millions of answers, Google will show your result only if it is relevant. So, overall, the strategy is to write user-intent content.
Also, domain authority and content quality still matter a lot in ranking a website. If you have a low authority website, your ranking chances are going to be lower than a high authority website.
It makes sense to have quality backlinks instead of having tons of them. Quality backlinks boost credibility in the market. So, never discontinue building domain authority and put quality content with the right keywords.
3. Track The Customer Behavior & Then Implement The Things Accordingly
With respect to reaching your goal in online marketing, it is always advisable to understand what your consumers want. You can use different analytical or auditing tools like Google Analytics to understand and capture the user behavior within your website, apps, etc.
The better you understand consumer behavior, the better experience you can offer. So, research, create and optimize your content to be findable in voice searches.
4. Google My Business Listings
If you are a local business, it makes sense; you want to be found in those near me searches. If you serve a specific local area, Google My Business listing is great for you. It is one of the important steps in voice search optimization for websites, especially for local SEO.
Create your account and submit all your information related to your business for the better reach of your customers. Having a GMB profile with photos, reviews, proper category, and keyword intentional content of your business lets you see massive success from voice search.
For example, someone search – find fast-food restaurants near me. If your business is listed in GMB, there is a maximum chance Google will show your profile. Apart from this, keep in mind for iPhone users, GMB will not work. Siri doesn’t use Google my business listings for their results. Instead, they use third-party sites like Yelp.
For those results, make sure that you have a profile on those third-party sites. List out your company to different business-listing platforms as possible; it will help you find those “near me” searches.
5. Create a FAQ Page
Make a list of as many questions you can think your customers might have in their minds for your business. It is a great idea to put together all those questions and answer them.
To find all those questions, you need to research a lot. After you are done with the research part, create an FAQ page, but structure the question in the exact words that you found in your research.
If you are stuck thinking of these questions, there’s a website called Answer The Public, where you can type in a keyword related to your field of expertise. It will show you all the different types of questions that people type into Google about that topic questions because that’s what people will verbally search for in their smartphone or smart speaker.
You should use those questions or keywords as a headline then make the answer body below it. When you structure it all in a good way, Google will detect your content for featured snippets and voice queries.
6. Make Sure Your Site Loads Quickly
Loading of pages also plays an important role in popping up your content for voice searches. It is good if your page loads fast.
You can use one of Google’s tools called Google PageSpeed Insights to run a test and see where your page lacks or if there are any loading page issues related to your site. If there is anything they recommend, resolve it quickly to have a good loading speed for your site.
7. Pay Attention to Mobile
As earlier we have mentioned, most voice search or voice queries took place via mobile devices. So, your content must be ready for mobile devices means it should be responsive to it and deliver a better user experience.
For today’s tech-savvy people, mobile-friendly content is the key to success, and such content is easily crawlable. Hence, it increases the chances for more visibility and exposure to voice-related queries.
Moreover, it shows a better result for vocal queries and works best for organic searches.
If you are hunting to know how to optimize your website for voice search. These were the specific things you can do for voice search optimization. It will help make your business more likely to show up first, especially when people do a verbal search.
Furthermore, it’s a wise decision to optimize your online presence for verbal search; it will get things in place for your online marketing. So, that’s the end; we hope you find it informative and valuable to make your online journey stronger.
What is voice search optimization?
Voice search optimization is similar to SEO, where you carry out some processes to optimize your web pages for appearing in voice searches. So, whenever people go for verbal searches, there are maximum chances that a voice assistant device will read out your content.
What’s one effective strategy or consideration for optimizing your content for voice search?
One of the most effective strategies you can implement to optimize your content for voice search is adding an FAQ page on your website. It adds extra value in ranking your website as well as helps satisfy users’ queries. Therefore, embracing this tactic is a must and can make a big difference.
How do I optimize my website for voice search in 2021?
For voice search, your content must be responsive, conversational, mobile-friendly, easy to understand, and most importantly, it should be actionable to deliver a natural experience. Here are some tips you can follow to optimize your website for voice search in 2021.
- Get listed to Google My Business.
- Research your keywords by prioritizing question keywords.
- Reduce page loading time.
- Use long-tail keywords.
- Write voice-search-friendly content (rich answers).
- Include FAQ pages
- Optimize engagement with visuals like video, images, etc.
How can digital marketers optimize for voice search?
Voice search is today’s trend. Many digital marketers have started focusing on matching user intent content. Here are some tactics they use to optimize for voice search to provide a better user experience.
- Leverage on Local Search
- Claim Your Google My Business Listing
- Create concise but conversational content
- Use well-formatted content
- Go for mobile-friendly content
- Write content that answers your consumer’s Frequently Asked Questions
- Aim for the “position zero” spot
- Focus on semantic search
How does voice search impact SEO?
However, voice search and browser search are two different things, but in today’s tech-oriented world, voice search has a greater impact on SEO. It helps deliver a more convenient, more conversational, more actionable, and above all, the best user experience. The reason why voice search is booming; as of 2020, half of all web searches happened via voice search. And, the count is not going to stop; it will increase more in the coming time.
Is voice search the future?
Voice search is growing faster than ever and will stay for a longer time. Today’s generation tends to use voice search-enabled devices. As of 2020, there were around 4.2 billion digital voice assistants used in devices worldwide, and not only that; there were 30% of web searches that were screenless. Besides, it is predicted house penetration for smart speakers in the US will hit 55% by 2022. That means the voice search future is bright, and it will stay for longer periods.