A long way back, when Facebook initially came into the market, you must have used it for chatting purposes, but while doing that, do you have any clue you can use this platform as a marketing tool?
Unfortunately, None of us have thought of it; we were happy having conversations with loved ones, posting thoughts, sharing pictures, gaming, and more but marketing a Big No!
But now, things have changed; it is more than just a communication channel; business leaders are using this platform for their brand growth.
Over 200 million small businesses are using Facebook as a marketing tool. The reason is its incredible features. They are using this platform for various reasons like:
- Brand promotion
- Lead generation
- Achieve organic traffic for their website
- Product sale, and more.
However, today we are not here to discuss all its features and benefits; instead, we will stick to its one part, i.e., Facebook page. We will learn how to grow a Facebook page organically to stay ahead of competitors.
Is that what you were waiting to learn? If yes! Keep scrolling! Keep reading!
We have put together a step-by-step guide to help you grow your Facebook page organically from nothing to 10,000 followers.
9 Ways To Boost Your Facebook Organic Reach: Tips That No One Had Shared With You Yet!
Social media, specifically Facebook, is a powerful way to grow your business. It is one of the most popular platforms with more than 2.7 billion monthly active users.
Image Source: Statista
But, for now, most marketers are spying- what should you do to generate more organic (non-paid) reach to your Facebook page.
Here are some ways through which business giants can use Facebook pages without paying for any ads.
1. Build Your Presence and Authority
Making an effort to build your online presence and authority is going to make all the difference. Without them you might have to see a difficult time, where I mean:
No strong online presence = No customers
You have many options for building a digital presence, including local listings, websites, mobile apps, Facebook pages, etc.
From the above options, the Facebook page is the most cost-effective option. Plus, it is easy to create, easy to manage, and easy to run an online business.
Signing up to a Facebook account is free; creating a Facebook business page is also free. So, you don’t have to pay any bugs to run an online business. Although to let people know what your business is all about, it is good to correct information from contact details to visiting addresses.
For example, you’re a bakery shop owner, making it clear you have put your contact details, including a map and driving directions, added menus, etc.
You can also glimpse into your business and what you do, like photos or videos of some happy customers.
So, whenever anyone searches for a bakery shop on Facebook, your shop might appear to your potential customers. This way, you are reaching massive numbers in one go without paying a single buck.
2. Upload High-Quality Pictures
It doesn’t matter how great you are at your profession — on social networks like Facebook, Instagram, people see what you upload, what you post? If you don’t upload high-quality pictures with perfect dimensions or pixels, you will fail to engage more customers for your business. Even if you are paying to boost your reach, things will not work until you have good-quality images.
It must have requirements that your pictures are in the correct size requirements, not too small or too large, and shouldn’t turn out blurry when enlarged. So, if you are stocking how to boost a FB page without paying, improve the quality of images you upload. It impacts your brand visibility.
3. Drive More & More Facebook Organic Reach By Posting Evergreen Content
Your page’s overall traffic is primarily influenced by several factors like the quality of content, keywords, brand bidding, page boosting, etc. But if you are willing to know – how to promote a Facebook business page without paying, content with well-researched keywords will make you win.
Once you start creating content for your ideal customer, look for what they are interested in? This way, you can easily create more compelling content. The right niche will help you get engaged with the right audience. You can create content like:
- Thought pieces
- “How To” posts
- Q & A’s
- Weekly roundups
- Industry news
- Industry-specific stats
- Company mentions
4. Target Your Content To The Right Personas
Besides creating compelling content, you need to find and target the right audiences to ensure you are properly treading. This will make more clicks on your content. Also, it is a crucial tactic and tricks that would increase your organic reach on Facebook.
So, you need to know:
- Who are your audiences?
- Which audiences do you want to reach?
- Who should read your social posts and engage with your content?
Figuring out the answers to these above questions would help you focus on addressing the right customer instead of dealing with all.
If you target people who are most likely to become your customers, it will be worth the work because knowing buyer personas and targeting people on Facebook go well together.
5. Interact With Other Pages & Facebook Users
There’s a lot of debate in the online marketing world about interacting with other brands. They are scared for some reasons;
- Will it harm their reputation?
- It would cost them.
But, posting to other pages and engaging with brands is a great way to grow your community. However, you need to be careful. Never try to post spam content on others’ pages; it will impact your reputation.
However, suppose someone allows you to post on their community, or you allow someone else’s content on your page. In that case, it will help in getting mutual benefits in boosting organic reach, as both sides are exposed to a larger audience.
6. Create a Facebook Group
Facebook groups are bonuses for those who want to increase organic reach for their business. It is a place where you can ask people to join your community to share their thoughts, knowledge, expertise in a particular niche. This practice will help you build audience engagement more for your page.
7. Track Your Stats
Whether you are to increase traffic organically or through ad campaigns, stats is a must. However, tracking your audience will not ultimately give you massive reach to your page; besides, it will guide you to invest time, energy, and capital.
Once you get to know your page’s traffic stats, you can quickly identify which source brings more traffic, which type of content is more engaging, and which source is underperforming. This way, the portion that needs improvements or is already working well, you can focus on the broader sphere.
You can use Facebook insight or take help from the free Facebook page audit tool like Social Bakers, Cyfe, Sociograph.io, etc.
Image Source: https://insights.vaizle.com/free-facebook-audit-tools/
8. Post When Your Audience Is Live
It somewhere makes more sense to post content when your audience is live. Also, when you are dealing with mass, you can’t say each of them has the same time preference to use Facebook accounts.
That means you need a little bit of research work to find out the optimal time for scheduling your content. The best practice is to use Facebook insight for the same great idea. These metrics help you measure the overall user interactions made on your social media posts in clicks, likes, comments, shares, etc. Then, you can calculate at the time your content for this type of engagement.
Image Source: Searchenginejournal
9. Be Interactive With Your Audience
Interacting with your audience by doing FAQ sessions and going live will keep your audience engaged and notify them about the product or services you are offering. And, this is one of the answers to how to boost a FB page without paying.
Facebook is a great way to reach people, but you need to take the time to figure out how they use it. The more engagement you have on Facebook, the higher your reach will be. This blog post concludes everything you should do to increase your Facebook organic reach.
However, we have learned a lot about boosting Facebook’s organic reach in this post. I hope you find this helpful. Comment a few lines and tips if you know any other way to boost Facebook’s reach without paying money.
How can I grow my Facebook page without paying?
It’s not easy to grow your Facebook page organically as icing cream over a cake. That’s why we have put together this list of tips and strategies to help you get more likes, followers, and shares without spending a buck.
- Create Awesome Content.
- Give Reasons To Comment.
- Create Fan Page Relationships.
- Track Your Stats.
- Use New Facebook Features.
- Focus on Audience Value.
- Add a call to action at the end of the contents.
- Use your Page to tell a different story.
How to grow Facebook page followers organically?
More and more Facebook users are growing these days, and the social media giant is clamping down on what to post to grow their Facebook page followers organically? So, here is a guide on how to grow your Facebook organically by following the most important rules for Facebook marketing.
- Start building a strong online presence and authority.
- Drive Facebook organic reach by posting evergreen content.
- Create a Facebook Group for Your Most Engaged Audience Members.
- Post When Your Competitors Are Asleep.
- Use Organic Post Targeting.
- Post the Content Your Users Like
How can I increase my visibility on Facebook organically?
Organic growth is the fastest and cheapest form of growth, and it’s the most sustainable. So, if you are willing to increase my visibility on Facebook organically; follow these tips:
- Target Your Posts.
- Use High-quality Photos, But Make Them Original.
- Timing is Everything, post when your audiences are online.
- Cross-Promote With Other Pages.
- Hop on a Trending Topic.