In the past couple of years, the fast customer adoption of digital gadgets like smartphones and digital platforms like Facebook, Instagram has entirely brought business giants’ attention towards digital marketing. Companies are spending more on digital advertising to scale up their revenue; besides, global digital video ad spending would hit above 35.05 billion in 2024.
Image Source: Statista
The graph shows why many people wish to venture into the digital world without having any second thoughts. Some aspirants want to build their career in digital marketing, and on the other hand, some companies want to enter into a digital platform to grow their business.
So, if you are among any of them, then this blog is for you; here, we will discuss the essential skills for digital marketers. In the end, you will learn what skills you need to improve, what new terms, tools you need to know for a successful digital expert.
Let’s discuss this in brief by dividing it into two parts: hard skills and soft skills.
Learn Hard Skills For Digital Marketing
1. Content Creation Skills
It would be foolish if you underestimate the power of content in a digital marketing scenario. Since content is king, informative writing and storytelling capabilities can make a difference. It will help you and your business win over competitors. According to a Statista report, 20% of experts believe content marketing is the most effective digital marketing technique.
Image Source: Statista
In this field, content can vary as per needs: so you should not build boundaries after the one form of content, learn to write:
- On-page content such as meta title, meta description, etc.
- Website content
- White paper
- Blog articles
- Email content
- Social media content
- Advertising content
- How-to Guides
- Case Studies
With this, keep in mind to create compelling and relevant content that resonates with the target audience’s needs. Besides, it is also important to use the right keyword to drive traffic.
2. A Great Researcher (Data Analysis)
Knowledge is an all-time powerful element, especially when it comes to marketing. In the online business game, market research is one of the important skills of a marketer to develop. If you are pro at researching, no one can stop your business go for the long run.
Data and analytics play an essential role in knowing more about your target audience, competitors, etc. Plus, it also helps measure success by analyzing what strategy is working well, where you need to improve, what’s trending in the market, and more.
Above all, such data will help make critical business decisions, And to make this happen, you need to learn how to use analytics tools to pull data from various sources. Here are some auditing tools that you can use to pull data easily:
- Google Analytics
Apart from tools, you should learn how to research and extract data manually. Data analysis is the key to success for many top-notch companies. Use your research skill to pull out high-ranking keywords, effective time to post your content, the interest of a targeted audience, and more.
Keep learning, keep improving your skills to be a top-tier Digital Marketer!
3. SEO and SEM
SEO and SEM, the two most helpful digital marketers skills to let your business reach the top in the search result. Here SEO (Search Engine Optimization) is for organic traffic, whereas SEM (Search Engine Marketing) will let you enter into both SEO and PPC (pay per click). That means SEM will drive both organic and paid traffic.
Undoubtedly, they both are crucial for your business to grow on digital platforms. So, you should be experts in both.
4. Paid Advertising Skills
In above, we talked about paid traffic; it is nothing but the audience you get for your business through embracing paid advertisement.
PPC, a well-known and adequate way to attract visitors online. It is an online marketing method to place ads in strategic places online and pay a fee only when they click the ad. Simply, it’s a way to buy visits to your site rather than attract them organically.
Besides Google, Bing, or Yahoo paid ads, various other firms like Facebook, Twitter, Instagram, YouTube, and even Pinterest have options for paid advertising. So, as a digital marketing expert, it’s good to learn and develop skills for paid advertisement.
It will be a great counting to your digital career, as it helps extremely in targeting your audience. You can choose precisely- who to show your campaigns based on location, keywords, interests, age, gender, language, and even the type of device. So instead of wasting your money on mass marketing, target specifically. Moreover, to make things work well, learn to use different PPC tools, such as:
- Google AdWords
5. Social Media
As per market researchers, currently, 3.96 billion people are using social media worldwide. Therefore, it becomes of utmost importance for you to learn how different social networking sites work?
Besides, in today’s digital scenario, social media is not limited to posting; companies use it to provide customer support services. Social platforms like Facebook, Instagram, Twitter, etc., are the big arenas for public conversations. With that perspective, digital marketers should take advantage of it to engage customers with their business.
6. Basic Designing and Editing Skill
When it comes to content, video content, graphic content is more powerful to attract an audience.
87% of online marketers prefer to use video content. 51% of marketing professionals identify video ROI boosting content. Surprisingly, video content use has increased from 61% to 86% in the past couple of years.
Learning basic designing and video editing are the two most valuable skills you can acquire as a marketer.
Ultimately, this leads to creating accountable marketing or marketing that essentially provides some kind of return on investment or ROI.
Apart from hard skills, you also need to enrich your soft skills to add value to your digital marketing career.
7. Using Google Analytics
Google Analytics is an incredible tool for SEO professionals that helps them know website traffic and helps in learning the targeted audience’s interest. In short, it is helpful in the overall performance of a website. So, it’s better to master Google Analytics tools.
Soft Skills For Digital Marketers
1. Creative Thinking Skills
Creativity brings opportunity! If you can think out-of-the-box and come up with something new, the success is in your hand. Moreover, it is not just drawing & design; it is more above it. In digital marketing, creative thinking skills involve your ability to solve problems with new perspectives and break the limitations you build inside your head.
2. Sales Skills
Whether it is traditional or online marketing, sales skill is what closes the deals. Marketers should know how to explain services, products, or even how a company works to fulfill their clients’ desires.
They should know how to build interest among the targeted customers about the solution they are offering. However, when it’s about digital marketing, you don’t have on-field work, but you can pinch out selling ability through emails, captions on social media, etc.
3. Quick learner
The things around digital marketing keep evolving, changing, upgrading, and updating. In short, things are not stable like algorithms; trends keep changing from time to time. So, the marketer needs to have quick learning skills to learn and implement new things. It will keep you on the same page with what the industry demands.
For digital marketers, multitasking is a must-have skill. From creating reports to check relevant tweets to managing sheets, many tasks go side by side. Since each task is important, you should know how to manage and perform multitasking properly.
So, instead of taking the work as a headache, invest time and energy to achieve your goals. Moreover, keep in mind multitasking should not hamper your performance and productivity.
5. Willingness To Experiment
Digital marketing is not restricted to particular rules, you can do it in your own way, but at some places, you also have to follow guidelines to perform the activity. So, you should always keep your fear aside of failing; it’s better to experiment with new things by following the guideline.
Whether it’s about changing the environment or assignment as per clients’ requirements, adaptability is a skill you must have. It is a most important skill that keeps the smooth running of many multinational companies.
Having adaptability skills, you get the strength to fight against new challenges and switch up to suit transitions in the workplace.
7. Comfort With Technology
One thing you can’t avoid as a digital expert, comforting yourself with tools and technology. It would be difficult to continue the digital profession without good on-hand experience with the technologies.
From Microsoft Office products to analytical tools to marketing tools, technology is an inescapable part.
8. Listening Skills
If you want to be a pro with digital marketing skills, listening to customers’ wishes becomes more crucial. It will help you fall for a good relationship with your customers.
Analyze user interaction on social media and listen to how your target audience wants your brand, services, and products. Social listening is the best way to check how your competitors are entertaining their audience towards their brand for massive traffic, followers, etc.
Marketing will always be needed in every business going forward. It’s never going away, and for now, it’s time for digital marketing. So if you have questions- what skills should I develop to be a skilled digital marketer to move forward in my career or a business?
Then, Don’t worry; In this blog, we have stated the 15 most essential skills for digital marketing.
Just read through it! These all are important digital marketing skills for overall development. You must acquire them to strengthen your online marketing skill to grow your business.
Feel free to give your words on how much you find this article helpful for your digital marketing career or online business; add them to the comment box below.
What skills do digital marketers need?
The digital industry is big; you need to set yourself apart from the competition. You have to fast-track your learning process for the different marketing tools and skills to climb the success ladder quickly. Here are some must-have skills for digital marketing
- SEO and SEM Skills
- Data Analysis Skills
- Social Media Skills
- Pay-Per-Click Advertising Skills
- Email Marketing Skills
- Storytelling Skills
- Basic Design Skills
- Problem Solving Skills
What are hard skills in digital marketing?
Here are five hard skills digital marketers need:
- Get to Know SEO
- Embrace Different Content Marketing Formats
- Know the Ins and Outs of Email Marketing
- Understand Conversion Rate Optimization (CRO)
- Video Editing Skill
What are the soft skills for digital marketing?
Soft skills for digital marketers:
- Employ Persuasion
- Encourage Creative Juices
- Multitasking Is a Plus
What are the most important qualities for a digital marketer?
To be successful in business, especially as a digital marketer then you need to develop some skills like:
- Creative Problem-Solving
- Curiosity and Love of Learning
- Leadership Skills
- Business Acumen
- Communication Skills
- Analytic Skills
What are digital marketing tools?
From design tools to analytics tools to email marketing tools to SMO tools, here are some amazing digital marketing tools:
- Google Adwords.
- Google Analytics
- Adobe Photoshop